Kellogg’s – Rice Krispies Treats Poppers

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We had such a pleasure working on this whimsical campaign for Kellogg’s, and were truly excited about the opportunity to create an imaginary world. A world that visually communicates what happiness is all about via the imagination of a young child wondering how Rice Krispies Treats Poppers are made. Within this concept we explored multiple creative angles to bring this story to life in order to create something that engages people.


Below, we’ve shared some interesting process materials that proved extremely useful in enhancing communication with our clients. As you can see, multiple rounds of studies were created until we found that sweet spot!

MAKING OF