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In this piece we were able combine 2D and 3D elements to create a fun and energetic spot for US Cellular.

2D Animation Roof Studio US Cellular
Roof Studio US Cellular Animation 2D 3D commercial
Roof Studio US Cellular Animation 2D 3D

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Studio Daily

Studio Daily:

“In this new short film for US Cellular, Brooklyn’s Roof Studios highlights simple, summertime pleasures with a blend of paper cutout-style 2D illustration and 3D animation, bringing a refreshing hand-crafted feel to a typically VFX-infused landscape. Roof co-founders Vinicius Costa, Guto Terni (co-creative directors) and Crystal Campbell (executive producer) worked with the Boston-based ad agency Mullen.”

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Credits

Creative Directors

Vinicius Costa and Guto Terni

Executive Producer

Crystal Campbel

Producer

Belinda Allen

CG Supervisor

Lucas Ribeiro Fernandes

Design

Vinicius Costa, João Lavieri, Audrey Benjaminsen

Modeling

Marcos Nicacio, Rodrigo Paulichi, Marcos Ribeiro, Alex Liki

Rigging

Wesley Schneider

3D Animation

Aulo Licinio, Henrique Montanari, Lucas Ribeiro

2D Animation Director

Birdo Studio / Paulo Muppet and Luciana Eguti

2D Animation

Rafael Gallardo, Pedro Eboli, Beto Gomes, Thiago Soares, Fernando Finamore

Render

Pedro Kobuti, Vinicius Costa, Tiago Dias.

Compositing

Felipe Machado, Guto Terni, Pedro Kobuti

Agency

Mullen

Chief Creative Officer

Mark Wenneker

Executive Creative Director

Dave Weist/Tim Vaccarino

Creative Director

Rob Kottkamp

Creative Director John Kearse

John Kearse

Art Director

Sarah Dudek

Copywriter

Latasha Ewell

Exec Director of Integrated Production

Liza Near

Group Head Producer

Dan Kaplan

Associate Producer

Caitlan Williams

Business Manager

Vanessa Fazio

Account Supervisor

Cameron Burnham

Account Executive

Laura Whedon