We created 45 attention capturing bumpers for french broadcast company TF1. Working with Naked Compagnie, each 3D animated bumper was carefully designed and combined with visual effects to have its own unique world.
Four seconds isn’t a lot of time at all, but it’s enough for Roof Studio to convey an incredible and eccentric sense of enthusiasm—one that proves infectious upon viewing. The Brooklyn, New York-based studio did so in its charming bumpers for TF1 France, providing the television network with little bursts of imaginative bliss to intersperse amidst between its programming and advertisements.
Despite the brief runtime of the individual animated videos, the project was quite sizable overall, with Roof and collaborator Naked Compagnie tasked with creating 45 such bumpers—each different than the last. This proved an ambitious goal for the still-new studio, which was founded at the start of 2013 by a trio of seasoned creative professionals.