This film had a great challenge on its scaled elements, we had the challenge to fit a world inside a battery but protecting the car from looking like a toy.
The story is about this honda hybrid car that as drives along a road with a scenery that changes colors depicting battery, in the end the car leaves the battery but now communicating the use of gas as its hybrid solution giving more freedom to customers.
"We start the film with great sense of speed and on this shot we used photogrammetry for the family."
"We shot the interior of the car in live action and comped CG exteriors, both driver and passenger are italians what a coincidence :)"
"For the battery shots we wanted to convey a great sense of scale and we design them to feel huge."
AGENCY
RPA
CLIENT
Honda
DIRECTOR
Guto Terni, Vinicius Costa
EXECUTIVE PRODUCER
Crystal Campbell
PRODUCER
Andre Araujo
PREVIZ
Nick Dubois
ANIMATION
Paul Wei, Heber Conde, Nicholas Johnnides, Lucas Ribeiro
MODELING
Lucas Camargo, Todd Daniele
RIGGING
Vivi Adade
COMPOSITING
Aaron Baker, Carl Mok, Fred Kim, Tim Regan
LIGHTING/RENDERING
Shane O'Hara, Artur Szymczak, Joe Nguyen, Lucas Camargo