IKEA – Sleep Tight

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Credits

Client
Ikea

Producer
Deni Dimovski

Direction
Deni Dimovski / Thiago Steka

Illustration
James Gilleard

Storyboarding
Thiago Steka / Ricardo Drehmer

Animation
Thiago Steka / Ricardo Drehmer

Grading
Martin Steinberg

Sound
Henrik José

The goal of this series of animated shots is to show how important correct lighting is to our lives and how the lack of it can lead us to unexpected and frustrating situations.

All wrapped in a stunning look and a big dose of humor.